Magazine Luiza SA (Magalu) has one of the largest multichannel retailer platforms in Brazil and offers a wide range of products and services through physical stores and digital. In 2019, Magalu started positioning itself as a digital retail platform. The five pillars under the new Magalu business cycle are new categories, Superapp, faster delivery, Magalu as a Service, and Fintech. Some of its partner companies are Netshoes, Zattini, LogBee, Época Cosméticos, Estante Virtual, Consórcio Magalu, among others. As of FY2021, the company opened a net of 180 stores and operated 1,481 physical stores, distributed in 21 states of Brazil, that are rapidly becoming advanced distribution centers for the company's products and sellers, sold online. New distribution centers (DC) were opened in FY2021 to supply these points, totaling 23 DCs located in different regions of the country.
In FY2021, the total store count of Magalu was 1,481. The company implemented Agency Magalu in more than 400 stores in FY2021, offering its sellers better logistics services, and faster delivery, at a lower price. Following this, there were around 51 Magalu stores inaugurated in Rio de Janeiro in FY2021.
Magalu is expanding into new categories owing to a series of assertive acquisitions and organic investments: 45% of its online sales are in new, non-traditional categories, such as fashion, home and decor, and beauty.
The company's total sales, including physical stores, e-commerce first-party inventory (1P), and marketplace (3P) increased 27.8% YoY in FY2021, driven by a 39.4% increase in e-commerce and a 5.8% increase in physical stores.
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