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Thematic Research Scorecard Report

Advertising Sector Scorecard - Global Thematic Research

The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market.

Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy regulation) or be re-classified as publishers (which are).

  • About this report...
  • This report is a sector scorecard, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and who the leading and lagging companies are.
  • It includes a theme map that shows the 60 biggest themes driving growth in the tech, media and telecom sectors.
  • It explains how some of the largest listed players in the sector have performed over the last four years.
  • It looks at major technology, macro-economic, and regulatory themes impacting advertising companies.

Companies who invest in the right themes become success stories; those who miss the big themes end up as failures. Corporate executives and investors who want to outperform their competitors need to understand all the themes that impact their sector. However, many of these themes are, by definition, outside of the core competencies of company boardrooms because they typically originate from external industries.

This Advertising Sector Scorecard provides a top-down, comprehensive outlook for the key players in the traditional and digital advertising industries over the next two years, based on the key themes set to transform their industry landscape.

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