Companies
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From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Thematic Research Scorecard Report
The main challenge that advertisers will face in 2019 is tighter regulation of the digital advertising market.
Data privacy, data protection, fake news, copyright, and tax avoidance are all areas that regulators are likely to target over the next 12 months. At the heart of the regulatory debate is the question of whether the big tech giants – like Google, Facebook, and others – should retain their legal status as neutral content aggregation platforms (which are not subject to heavy regulation) or be re-classified as publishers (which are).
Companies who invest in the right themes become success stories; those who miss the big themes end up as failures. Corporate executives and investors who want to outperform their competitors need to understand all the themes that impact their sector. However, many of these themes are, by definition, outside of the core competencies of company boardrooms because they typically originate from external industries.
This Advertising Sector Scorecard provides a top-down, comprehensive outlook for the key players in the traditional and digital advertising industries over the next two years, based on the key themes set to transform their industry landscape.