- What you need to know...
- Where staff levels are maintained, their time can be freed up so that a better customer experience can be achieved
- By supporting in-store sales assistants with the right information and connected devices such as tablets, better advice can be given to customers and products can be found quicker
- However, as most retailers are under pressure due to shrinking margins, they are likely to replace some employees with AI-based systems if they are more cost-effective
GlobalData’s Artificial Intelligence in FMCG and Retail – Thematic Research report discusses how retailers and consumer goods companies who implement AI are entering a new era that revolutionizes operational processes by making various tasks more efficient, such as responding to customer queries, finding the optimal suppliers, and adjusting prices based on competitors’ offerings and local demand.