There are only a few commodities that are so valued and always in constant demand such as oil. However, there is one other commodity that is even more valuable and this is data.
The oil and gas industry has historically been very static, and cautious towards implementing advancing technologies. This is partly due to oil prices being constantly in flux. Many saw investment in expensive technology as too much of a risk. Over the past few years, however, oil prices have been on a downward trend and this may continue. Along with this, there is increasing pressure by market dynamics on oil and gas companies to become more flexible using technology.
Is this going to indicate difficult time ahead for the industry?