Companies
From start-ups to market leaders, access critical company intelligence on a global scale
Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Big Data Report, Retail Technology Report
Big Challenges ahead for Retailers’ Big Data Journeys
Big data provides retailers with various opportunities for gaining competitive advantage. However, this is not as easy as it sounds. Retailers often do not know where to start when embarking on the big data journey.
Before the choice of specific technologies and vendors is considered, it is important to have a clear business plan behind any proposed big data strategy. It should be linked to overall business objectives rather than tech-driven solutions favored by some CIOs.
Major business challenges can be overcome by introducing a Big Data solution that is tailored to each retailers’ needs. Big data provides endless opportunities for analytics within retail organizations including real-time in-store analytics, web analytics for e-commerce sites, as well as supporting back-end and cloud-based resources.
This report identifies the leading technology players, who should benefit from the emergence of BDA, as well as the leading retail players with advanced BDA solutions.