• Big data solutions can help the tousim industry in various ways…

• Increase the efficiency of internal operations
• Travel, revenue and investment management
• Boost financial performance
• Offer more personalized and tailored products and services
• Target the right customers with the appropriate offers and marketing campaigns
• Price dynamics, especially in the air travel sector and metasearch engines

Improve distribution management with Big Data

All of the big investment themes of tomorrow, inclusive of cloud computing, machine learning, augmented reality, IoT, blockchain and cybersecurity all have one common thread: they generate huge amounts of data.

In order for any CEO to sell more products and cut more costs, they must incorporate big data into their strategy. As the tourism industry has access to such vast aspects of data and information, it must be used efficiently and wisely, and be correctly analyzed.

GlobalData’s Big Data in Tourism – Thematic Research report will outline the important big data trends within the industry including software and hardware trends. It will also discuss the impact of big data on tourism through real life case studies, and provide key recommendations for companies.