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From start-ups to market leaders, access critical company intelligence on a global scale
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Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Big Data Report, Tourism Technology Report
Companies in the tourism sector can profit from the incredible abundance of data which they are confronted with.
Tourism brands are faced with large amounts on unstructured data from sources including social media, user-generated platforms (Yelp or Trip Advisor), even photos, videos and emails shared with the tourism brand directly or publicly posted. Bombarded with this much information, organizations must first make sense of it all to be able to use it to their advantage.
All of the big investment themes of tomorrow, inclusive of cloud computing, machine learning, augmented reality, IoT, blockchain and cybersecurity all have one common thread: they generate huge amounts of data.
In order for any CEO to sell more products and cut more costs, they must incorporate big data into their strategy. As the tourism industry has access to such vast aspects of data and information, it must be used efficiently and wisely, and be correctly analyzed.
GlobalData’s Big Data in Tourism – Thematic Research report will outline the important big data trends within the industry including software and hardware trends. It will also discuss the impact of big data on tourism through real life case studies, and provide key recommendations for companies.