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Big Data Report, Tourism Technology Report

Big Data in Tourism - Thematic Research

Companies in the tourism sector can profit from the incredible abundance of data which they are confronted with.

Tourism brands are faced with large amounts on unstructured data from sources including social media, user-generated platforms (Yelp or Trip Advisor), even photos, videos and emails shared with the tourism brand directly or publicly posted. Bombarded with this much information, organizations must first make sense of it all to be able to use it to their advantage.

  • Big data solutions can help the tousim industry in various ways…
  • Increase the efficiency of internal operations
  • Travel, revenue and investment management
  • Boost financial performance
  • Offer more personalized and tailored products and services
  • Target the right customers with the appropriate offers and marketing campaigns
  • Price dynamics, especially in the air travel sector and metasearch engines

Improve distribution management with Big Data

All of the big investment themes of tomorrow, inclusive of cloud computing, machine learning, augmented reality, IoT, blockchain and cybersecurity all have one common thread: they generate huge amounts of data.

In order for any CEO to sell more products and cut more costs, they must incorporate big data into their strategy. As the tourism industry has access to such vast aspects of data and information, it must be used efficiently and wisely, and be correctly analyzed.

GlobalData’s Big Data in Tourism – Thematic Research report will outline the important big data trends within the industry including software and hardware trends. It will also discuss the impact of big data on tourism through real life case studies, and provide key recommendations for companies.

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