GlobalData

Blockchain

Retail & FMCG Technology

Blockchain ReportRetail & FMCG Technology Report

Blockchain in Retail and FMCG - Thematic Research

Better track the provenance of stock & have greater control over what is sold.

Blockchain cannot only verify how and where a product was made, but has the potential to reduce counterfeiting, as the provenance of the supplier can be verified. This is especially important to luxury branded goods (e.g. wine and luxury cigars) and in ticketing (e.g. sports events, concerts) where fakes are sold through online marketplaces. In ticketing, blockchain verification could effectively be used to wipe out secondary ticketing (touting/scalping).

shutterstock_1044058180_LandingPage
  • What you need to know...
  • By applying blockchain technology to customer records and transactional data, retailers can minimize insider threats such as staff members manipulating records in order to steal products.
  • Some retailers are experimenting with blockchain-based cryptocurrencies for loyalty schemes, which are more efficient and appealing for customers than traditional points-based loyalty cards.
  • By tracking every transaction in detail, customer preferences can be better identified, and correlations drawn by comparing products, basket sizes, and store locations, among others.

Blockchain technology within the retail and FMCG sectors has the potential to eliminate the use of unreliable suppliers, child labor and poor quality ingredients. Read GlobalData’s Blockchain in Retail and FMCG – Thematic Research report to learn more about how your business can stay ahead of competition.

Buy this report

Single user $ 1,950

Buy Now

reportstore@globaldata.com

+44 (0) 161 359 5813

Not ready to buy yet? Download the guide to our Blockchain report series:

I consent to GlobalData collecting my details provided via this form.

You are in control of the communications you receive from us and you can update your preferences anytime to make sure you are receiving information that matters to you. Please check our GlobalData Privacy Policy to see how we protect and manage your submitted data.

© 2020 GlobalData UK Ltd, a company registered in England and Wales, with company number 05968121 and registered address John Carpenter House, John Carpenter Street, London EC4Y 0AN. GlobalData UK Ltd is a wholly owned subsidiary of GlobalData PLC, with company number 03925319.