Blockchain cannot only verify how and where a product was made, but has the potential to reduce counterfeiting, as the provenance of the supplier can be verified. This is especially important to luxury branded goods (e.g. wine and luxury cigars) and in ticketing (e.g. sports events, concerts) where fakes are sold through online marketplaces. In ticketing, blockchain verification could effectively be used to wipe out secondary ticketing (touting/scalping).