Online Retailing Report

Delivery Saver Schemes in the UK

This report looks at delivery saver schemes offered by food & grocery and non-food retailers in the UK. Delivery saver schemes are increasingly being offered by retailers such as Tesco, Asda, Morrisons, Amazon and ASOS as a way to boost loyalty and drive up customers’ average order number.

In this report, we look at penetration and profile of food & grocery and non-food delivery saver schemes as well as usage, penetration and profile by retailer. We also cover the drivers and views of subscribers and non-subscribers and look at how the different food & grocery and non-food delivery schemes compare.

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  • What you will discover
  • The average price for non-food schemes is £10, but some retailers, such as Next and New Look charge £20. Retailers who offer delivery schemes at a higher price, must over something additional.
  • While the majority of grocers provide a delivery saver scheme, non-food retailers have been slower to invest in these services.
  • Male online shoppers are driving uptake of these subscription fulfilment services, despite a number of retailers currently offering delivery saver schemes targeting female consumers.

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Male online shoppers offer a significant opportunity for retailers with delivery saver schemes. Our survey data highlights than men appear keener to invest in these money-saving tools when making online purchases. Of online food purchases, 39.7% of men bought into a delivery saver scheme, while 30% invested in schemes for non-food purchases. This contrasts with female online shoppers, which had a penetration of 30.8% for food and 26% for non-food.

Penetration is higher among male online shoppers for almost all age groups. In non-food delivery this is being driven by fashion retailers such as ASOS and JD Sports. On average 52.2% of delivery saver scheme users say they spend more money at that retailer because of their subscription commitment.

Further appeal is also generated by additional benefits. One example of this is JD Sports offering exclusive access to instore events such as meeting heavyweight boxing star Anthony Joshua. Events like these encourage extra traffic to its website and increased footfall to stores.

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