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Ingredients Insights Report

Digestive Health

Consumers are not only avoiding unhealthy food and drinks, but they are looking for products that can actually improve their physical and emotional health. Functional food and drinks that focus on improving certain aspects of health, such as the digestive system, provides a key opportunity.

  • What you will discover
  • Food and drink formats are favored by consumers over pills or powders when consuming health-enhancing ingredients.
  • A product’s impact on their health and wellbeing is a key influence for around three in five consumers when choosing food and soft drinks.
  • It is important that manufacturers market beneficial ingredients clearly on the products.
  • Health-conscious consumers are often proactive when it comes to selecting food and drink.

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Brands must invest in further research to capitalize on future opportunities in the functional digestive health space

This report will help manufacturers gain insight into consumer perceptions towards digestive health ingredients. Identifying specific consumer concerns and functional requirements will be key in delivering products that are perceived as effective while also being tailored to personal health and diet goals.

Consumers are paying more attention to the ingredients used in the food and drinks they consume. Greater access to information and health awareness to shaping better-informed decisions by consumers.

This report will help you understand which consumers to target with products to address their dietary requirements.

Not ready to buy yet? Download the guide to our Ingredients Insights report series

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