Online Retailing Report

E-Retail in the UK 2018 - 2023

The UK online market is on course to reach £55.9bn in 2018 and will continue with a positive growth trajectory. Our E-retail report offers detailed insight and analysis of the online channel in the UK. The report explores the main trends and hot issues, major players, consumer shopping behaviour and also provides a forecast to 2023 across the key retail sectors.

Online-retail
  • What you will discover
  • Clothing & footwear is predicted to remain the largest sector. Despite being a mature sector online it is expected to rise 40.3%.
  • While the majority of grocers provide a delivery saver scheme, non-food retailers have been slower to invest in these services.
  • Male online shoppers are driving uptake of these subscription fulfilment services, despite a number of retailers currently offering delivery saver schemes targeting female consumers.

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Male online shoppers offer a significant opportunity for retailers with delivery saver schemes. Our survey data highlights than men appear keener to invest in these money-saving tools when making online purchases. Of online food purchases, 39.7% of men bought into a delivery saver scheme, while 30% invested in schemes for non-food purchases. This contrasts with female online shoppers, which had a penetration of 30.8% for food and 26% for non-food.

Penetration is higher among male online shoppers for almost all age groups. In non-food delivery this is being driven by fashion retailers such as ASOS and JD Sports. On average 52.2% of delivery saver scheme users say they spend more money at that retailer because of their subscription commitment.

Further appeal is also generated by additional benefits. One example of this is JD Sports offering exclusive access to instore events such as meeting heavyweight boxing star Anthony Joshua. Events like these encourage extra traffic to its website and increased footfall to stores.

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