Ingredients Insights Report

Energy and Performance

A significant number of consumers claim that they are influenced by a product’s impact on their health when choosing food and soft drinks. Brands must reformulate and be innovative with their offering to address this demand.

A key challenge for manufacturers is to enhance the functionality of products, while also aligning with demand for natural, low-calorie, and healthy formulations. Therefore, producers should also explore the use of natural stimulants and lean protein sources in formulations to align with these needs.

energy_performance
  • What you will discover
  • Tap into what is impacting the sports nutrition industry by understanding the consumer trends and attitudes.
  • Align consumer interests and demand with on-trend ingredients.
  • Inform new product development and direct future decision-making by accessing valuable ingredient strategy analysis.

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Opportunities exist for sports nutrition to move beyond a niche segment

The sports nutrition market attracts both niche and mainstream segments. The niche segment encompasses professional athletes and sportspeople. There is more market potential in targetting mainstream ‘active lifestylers’. This segment includes fitness enthusiasts (regular gym-goers) and ‘lifestylers’ who use sports nutrition products for lifestyle reasons rather than for exercise.

This report looks at how food and drink brands can address the demand for products that help fuel fitness and active lifestyles.

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