Climate change creates extreme weather patterns that continue to wreak havoc on the sports industry. Many teams, leagues, and event organizers have joined the race for carbon neutrality by reducing waste and offsetting carbon emissions. There are 244 signatures of the Sport for Climate Action Framework, led by the UN Framework Convention on Climate Change (UNFCCC). However, there is no sign of a weakening relationship between sports companies and high carbon sponsorship.
ESG (Environmental, Social, and Governance) Report
ESG in Sport
The sports industry is both a driver and reflector of societal thinking.
Athlete activism makes headlines. Brands align themselves with social movements to tap into a younger consumer base. Giving more exposure to underrepresented sporting areas, such as women in sport, opens leagues and tournaments to new audiences and develops commercial potential.
Many leagues and brands have set in motion targets to increase diversity at top levels. More inclusive boardrooms would offer new perspectives to address the needs and desires of all partners and stakeholders. If sport is representative of society, then it needs representation in leadership.