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Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Ingredients Insights Report
“Free from” is a catch-all term that can encompass products free from any specific ingredient, usually those linked to an allergy or intolerance. Gluten and dairy (including lactose) – the focus of this report – are the most mainstream avoidance ingredients within the “free from” space.
There is a trend of the consumer trying to avoid dairy and gluten, not only for medical reasons but because of the claims made that it is better for health to avoid these. This demand for “Free-from” products brings manufacturing challenges, as ingredients such as dairy and gluten in providing particular taste and texture.
Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens
When analyzing the consumption of gluten and dairy ingredients globally, 38% of consumers in GlobalData’s consumer survey claimed to be trying to either limit their intake of gluten or avoid it entirely. Fewer consumers, around one in five (19%), claimed to be doing the same for dairy. This suggests that innovation holds more potential in the gluten-free space than in dairy-free, given the proportion of consumers likely to be actively seeking out gluten-free products.
This report highlights how food and drink manufacturers can address the demand for products free from either gluten or dairy using on-trend and emerging ingredients.