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Tourism Technology Report

Impact of Generation Hashtag on Travel and Tourism - Thematic Research

Generation Hashtag is reshaping tourism globally

Those born between 1991 and 2005 are known as Generation Hashtag. This group comprising of younger millennials and older Gen Z’ers holds significant value in the modern world.

This report explores generation hashtag as a theme and details the needs of a new generation. Travel and tourism companies will need to adapt to these needs in order to stay successful in a fast-paced world.

Generation Hashtag
  • What you need to know...
  • An overview of who Generation Hashtag are and their behaviours and habits.
  • The importance of millennials and Gen Z on the travel & tourism industry.
  • What are companies doing to target this group of people? What can you learn from these strategies?

Stay in the loop with millennial news…

Adapting to the themes shaping the travel and tourism industry is essential for companies, not just to succeed but to survive the rapid changes. Airbnb and G Adventures are two companies that have invested in the Generation Hashtag theme to compete against the giants in the market and encountered growth whilst not all companies have been as successful, such as Joon airlines and the Thomas Cook Group.

To learn more about a new generation and their impact on travelling the world, read Impact of Generation Hashtag on Travel and Tourism – Thematic Research.

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