The Internet of Things has the potential to radically transform the tourism space. A world where various devices are connected to the internet with a view of automating processes and cutting down the human ‘To Do’ list is naturally very appealing, in addition to results of saving energy and making industrial processes run more efficiently. The potential is vast, and companies have started to understand this.
The common tendancy of customers to bring digital devices with them when travelling can be leveraged by tourism, brands by providing internet access and thus connecting them to hospitality or transport facilities nearby. More and more customers, especially younger, tech-savvy ones, expect to see IoT innovations when flying or visiting a hotel or museum. Therefore, in order to attract customers and keep them satisfied, tourism firms must focus on investing in IoT integration.
GlobalData’s Internet of Things in Tourism – Thematic Research report provides analysis offering a framework in which to look at IoT, summarizes important trends and identifies the key players and early adopters.