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Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Retail Technology Report
The Constantly Connected Consumer
Thanks to mobile technology, consumers are connected round-the-clock. Mobiles are being used to shop, bank, communicate through SMS, calls, emails and social media as well as to conduct research via the internet and make purchases.
Voice assistants such as Amazon Echo and Google Home are being used to control smart home technology and purchase items via the internet for example. Companies therefore need to be accessible via an increased number of digital touchpoints in order to tap into the connected consumer, stay top of mind and keep customers satisfied.
Retailers are responding to the growth in mobile spending in various ways. Many have introduced functional apps and mobile-optimized websites to ensure the mobile shopping experience is user-friendly and seamless, in order to drive conversion – despite the screen size being much smaller than most desktops or laptops.
GlobalData’s ‘Mobile in Retail’ report provides an overview of the evolution and history of mobile within the retail industry, as well as the retail leaders and laggards that have successfully recognized and responded to the key mobile themes identified in this report.