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Online Retailing Report

Online Pureplays in the UK Clothing & Footwear Market

Innovative online pureplays are driving the online clothing and footwear market as multichannel retailers struggle to keep up with the rapid pace of change. Retailers operating both physical and digital sales channels are expected to underperform online clothing and footwear growth and the outlook for players that do not already have high penetration of online sales is bleak.

  • What you will discover
  • Young fashion online pureplay PrettyLittleThing is forecast to be the biggest winner among online pureplays in clothing & footwear in 2018 as its market shares continues to rise.
  • In terms of overall clothing & footwear online shoppers, females dominate accounting for 55.6% of all purchasers in the past 12 months. This increases further to 57.9% when looking at those that have bought from online pureplays.
  • Within the online clothing & footwear market, online pureplays are gaining share driven by key players, ASOS and Amazon, which together are forecast to account for over 40% of online pureplays in clothing & footwear spend in 2018.

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Although multichannel retailers dominate online clothing and footwear spending, they are under threat from online pureplays that are continually evolving their proposition to offer a best in class shopping experience.

Alongside major players, ASOS and Amazon which together account for over 40% of clothing and footwear spend via online pureplays, there are plenty of new retailers vying for share of the market. PrettyLittleThing’s brand awareness, and in turn revenue, has rocketed in recent years with the online pureplay set to overtake its sister brand boohoo.com in 2018, making it the fourth largest online-only retailer in the online clothing and footwear market.

In order for multichannel retailers to attract online shoppers, they must ensure the experience they offer matches up to those of online pureplays including fast, low cost and a wide choice of fulfilment options and features that make purchasing clothing and footwear online enjoyable and easy.

The in-depth consumer and market insight in this report will help you understand the shopping journeys of consumers and allow you to stay ahead of the competition.

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