Confectionery Market Trends Report
Comprehensive overview of the regions confectionery sector
Western Europe has the second largest confectionery sector in the word valued at $52.3 billion in 2018. In terms of per capita consumption and expenditure, Western Europe is the global leader.
This report provides a comprehensive look at the Western Europe confectionery sector. The analysis includes a market overview, analysis of high growth countries, leading brands, key distribution channels, packaging trends, and case studies.
The fastest value growth in Western Europe is forecast to come from the Netherlands, while Germany was the largest market in terms of value sales in 2018. The chocolate category is forecast to grow the fastest in terms of value.
Dutch consumers are becoming conscious of the extremely low remittance paid to cocoa farmers in Africa for their produce and are seeking chocolates with the fair trade label. Therefore, chocolate manufacturers who do not make products from fair trade certified cocoa face losing sales in the future.