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Ingredients Insights Report

Salt Reduction

Salt is the primary source of sodium in the diet, with the processed food industry facing strong pressure to reformulate. Consuming excessive amounts of salt can significantly increase levels of sodium in the bloodstream and increases the risk of heart-related health problems. Processed foods often use salt as a key ingredient, therefore the industry faces pressure to lower the amount of salt by reformulating products.

  • What you will discover
  • Taxes or price increases on unhealthy food and drinks, such as those high in salt, would encourage over half of consumers to buy less.
  • Natural ingredients are a key driver in encouraging consumers to choose one brand over another.
  • When reformulating to reduce salt levels, taste, texture, preservation and natural production are the key challenges for manufacturers.
  • Consumers are becoming more ingredient attentive with greater health awareness and access to information.

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Manufacturers must respond to demand for “natural” and “balanced” nutrition to meet the needs of health-minded consumers

The report will help manufacturers identify potential ways to replace or reduce the need for salt. Failure to do so may ultimately harm sales going forward. This is especially true where government intervention – such as a tax on “villain” ingredients such as salt – may drive up prices paid by consumers.

Advancements in ingredient innovation are paving the way for brands to develop healthier food and drink to respond to health demands; without compromising other important attributes such as taste, texture, and shelf life.

Use this report to discover the latest innovation trends and learn from what brands are doing to reduce sugar in food and drink products.

Not ready to buy yet? Download the guide to our Ingredients Insight report series

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