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Ingredients Insights Report

The High Protein Trend

According to GlobalData’s consumer survey, over 25% of people are trying to consume protein in abundance. Younger consumers are more likely to be actively trying to consume as much protein as possible, and as a result, are the most likely to find claims of “high protein” appealing.

  • What you will discover
  • Demand for natural ingredients is having a significant impact on food and drink innovation.
  • Protein-focused innovation is infiltrating most categories to varying degrees.
  • “High-protein” claims are no longer enough as consumers pay greater attention to protein type and its impact on health, the environment, and taste.
  • High ingredient-attentiveness means manufacturers must consider the method, as well as a finished product when developing functional food and drink.

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Consumers are seeking healthier protein sources to replace meat

Well-known plant-based ingredients naturally rich in protein rank highly among consumers in terms of their perceived health impact and are contributing to the shift in consumption away from more traditional animal protein sources.

This report looks at how food and beverage brands can address the demand for high-protein products using key on-trend and emerging ingredients in formulations.

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