Alcoholic Beverages Report
Key trends influencing innovation in alcoholic beverages
Our Top Trends in Alcoholic Beverages 2018 report looks into a range of trends that are evolving within the industry.
Consumer trends covered in the report include the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks and the abstract ‘lifestyle’ movement.
True Authenticity vs Mass Craft – Consumers are wary of being fooled by mass manufacturers produced craft. Consumers seek certain qualities associated with craft brewers, such as small size, local and hand-crafted.
Drinking Sustainably – Consumers are becoming more environmentally aware. Brands should adopt a stronger, more ethical stance, promote the use of sustainable materials, and use ingredients with integrity.
Dessert Indulgence – Consumers, especially millennials, are placing increased desire with sweeter flavors. Sweeter offerings, in some cases dessert-like experiences, appealing to consumers with a sweet tooth.
Sensory Hybrids – More curious consumers are seeking new flavors and experiences. Sensory Hybrids includes mixing two contrasting alcoholic drinks to create a more enjoyable and exciting experience.
Lifestyle Beverages – Consumers are demanding alcoholic beverages which are specific to their lifestyle choices, such as desire for exercise or weight loss.
