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Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Alcoholic Beverages Report
Key trends influencing innovation in alcoholic beverages
Our Top Trends in Alcoholic Beverages 2018 report looks into a range of trends that are evolving within the industry.
Consumer trends covered in the report include the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks and the abstract ‘lifestyle’ movement.
Top Trends in Alcoholic Beverages 2018
True Authenticity vs Mass Craft – Consumers are wary of being fooled by mass manufacturers produced craft. Consumers seek certain qualities associated with craft brewers, such as small size, local and hand-crafted.
Drinking Sustainably – Consumers are becoming more environmentally aware. Brands should adopt a stronger, more ethical stance, promote the use of sustainable materials, and use ingredients with integrity.
Dessert Indulgence – Consumers, especially millennials, are placing increased desire with sweeter flavors. Sweeter offerings, in some cases dessert-like experiences, appealing to consumers with a sweet tooth.
Sensory Hybrids – More curious consumers are seeking new flavors and experiences. Sensory Hybrids includes mixing two contrasting alcoholic drinks to create a more enjoyable and exciting experience.
Lifestyle Beverages – Consumers are demanding alcoholic beverages which are specific to their lifestyle choices, such as desire for exercise or weight loss.