< View all reports

Alcoholic Beverages Report

Top Trends in Alcoholic Beverages 2018

Key trends influencing innovation in alcoholic beverages

Our Top Trends in Alcoholic Beverages 2018 report looks into a range of trends that are evolving within the industry.

Consumer trends covered in the report include the disputable ‘craft’ movement, commitment to sustainability, demand for sweeter indulgence, unusual ‘two-in-one’ drinks and the abstract ‘lifestyle’ movement.

drinks-report
  • What you will discover
  • Understand the consumer trends that are driving innovation that is impacting the industry.
  • Gain insight into the alcoholic beverage category.
  • Inform new product development by accessing valuable information.

Purchase Today

Single user $ 3450


Buy Now


reportstore@globaldata.com

+44 (0) 161 359 5813


GlobalData has highlighted 5 key trends in this report influencing innovation in alcoholic beverages

True Authenticity vs Mass Craft – Consumers are wary of being fooled by mass manufacturers produced craft. Consumers seek certain qualities associated with craft brewers, such as small size, local and hand-crafted.

Drinking Sustainably – Consumers are becoming more environmentally aware. Brands should adopt a stronger, more ethical stance, promote the use of sustainable materials, and use ingredients with integrity.

Dessert Indulgence – Consumers, especially millennials, are placing increased desire with sweeter flavors. Sweeter offerings, in some cases dessert-like experiences, appealing to consumers with a sweet tooth.

Sensory Hybrids – More curious consumers are seeking new flavors and experiences. Sensory Hybrids includes mixing two contrasting alcoholic drinks to create a more enjoyable and exciting experience.

Lifestyle Beverages – Consumers are demanding alcoholic beverages which are specific to their lifestyle choices, such as desire for exercise or weight loss.

 

Not ready to buy yet? Download the guide to our Alcoholic Beverages report series

I consent to GlobalData collecting my details provided via this form.

You are in control of the communications you receive from us and you can update your preferences anytime to make sure you are receiving information that matters to you. Please check our GlobalData Privacy Policy to see how we protect and manage your submitted data.