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Health and Beauty Report

Top Trends in Healthcare and OTC Products 2018

Explore the latest trends in OTC medication, vitamins, minerals, supplements, functional food and drink, and sports nutrition

Our Top Trends in Healthcare and OTC Products 2018 report explores innovation and behaviour in the category. The key trends include plant power, mental wellbeing, smart technology, active beauty and healthy pleasure. Our coverage highlights the opportunities of tomorrow, meaning you can gain the early-mover advantages necessary for growth.

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  • What You Need To Know
  • Companies should focus on products that can be taken on-the-go. Demand is growing for pocket-sized packaging so consumers can take products while on the move.
  • Consumers are shifting toward the use of functional food and drink instead of conventional pills.
  • However, consumers are sometimes skeptical about the claims made by functional food and drink.
  • Functional food and drinks are usually priced highly; this can be off-putting to many consumers.

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Our Top Trends in Healthcare and OTC Products 2018 covers the following trends:

Plant Power – Healthcare brands have been inspired by the increase in veganism/vegetarianism to produce plant-based formulations.

Mental Wellbeing – Products addressing problems such as memory loss, sleep deprivation, and stress are growing in popularity. Consumers are increasingly paying attention to cognitive and mental health.

Smart Technology – There is a growing trend of smart technology in healthcare. Rising health awareness is seeing an increased usage of health-monitoring digital tools.

Active Beauty – There is an opportunity to combine sports nutrition with beauty benefits. Active consumers want to maintain fitness for health and appearance reasons.

Health Pleasure – The traditional perception of OTC medicines is changing as consumers are looking for a sensory element in their healthcare products.

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