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Health and Beauty Report

Top Trends in Skincare and Make-Up 2018

Identify the trends impacting the skincare and make-up market

Our Top Trends in Skincare and Make-Up 2018 outlines key consumer and innovation trends in the facial skincare, body skincare, sun care, and make-up. Consumer trends covered in the report include athleisure products, clean lifestyles, smart tools, get the glow, inclusive positioning, and unique experiences.

  • What You Need To Know
  • Discover what is really happening in the industry by understanding the relevant trends.
  • Gain insights from within the sector to build a greater appreciation of the industry.
  • Understand the trends that drive consumer choice to inform new product development.

This report reveals that the athleisure trend is creating opportunities for skincare brands.

A desire to lead more active and healthier lifestyles drives the athleisure trend. Innovation in this trend initially targeted women with claims of workout-proof makeup. However, there is also demand from male consumers with workout compatible products. GlobalData’s 2017 Q4 consumer survey found that 67% of men are interested in buying personal care products targeted toward the fitness occasion.

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Other trends explored in the report are:

    •  Clean Lifestyles– Natural and low/no-processed products continue to gain traction among consumers.
    •   Smart Tools – Connected and data-driven consumers seek out more effective ways to manage their appearance and enhance it.
    • Get the Glow – Consumers are seeking out products which can promote glowing and illuminated skin.
    •  Inclusive Positioning – Consumers demand more inclusive beauty/grooming solutions which can meet their needs.
    • Unique Experiences – Consumers seek out more enriching experiences in the products they buy.

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