- What You Need To Know
- Discover what is really happening in the industry by understanding the relevant trends.
- Gain insights from within the sector to build a greater appreciation of the industry.
- Understand the trends that drive consumer choice to inform new product development.
This report reveals that the athleisure trend is creating opportunities for skincare brands.
A desire to lead more active and healthier lifestyles drives the athleisure trend. Innovation in this trend initially targeted women with claims of workout-proof makeup. However, there is also demand from male consumers with workout compatible products. GlobalData’s 2017 Q4 consumer survey found that 67% of men are interested in buying personal care products targeted toward the fitness occasion.