Health and Beauty Report

Top Trends in Toiletries and Hygiene 2018

Explore the oral hygiene, personal hygiene, and feminine hygiene categories

Our Top Trends in Toiletries and Hygiene 2018 report looks into a range of key trends that are evolving within the industry. Consumer trends covered in the report include sustainability, the wellness revolution, hyper-specific products, digital technologies, and the novelty factor.

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  • What You Need To Know
  • Understand the innovation in the industry that is being driven by consumer trends.
  • Gain useful knowledge of the industry.
  • Improve new product development by accessing valuable insights.

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GlobalData has highlighted 5 key trends influencing innovation in the toiletries and hygiene market

Kind to the Planet – Growing environmental concerns are encouraging both consumers and businesses to act more sustainably. Over two thirds of consumers associate sustainability with a sense of wellness.

The Wellness Revolution – Consumers agree that personal hygiene and cleanliness are important for creating a feeling of wellbeing. The desire to be healthier has increased the prevalence of natural and organic formulations in toiletries and hygiene products.

Make it Novel – Experimental consumers are looking for new products are enabling novel and exciting innovations. Increasingly this is taking inspiration from the make-up and skincare categories.

Digitized society – Consumers are increasingly incorporating smart technologies into their lifestyles. According to GlobalData’s 2017 consumer research, 40% would consider using digital tools to manage their dental and dental hygiene.

Hyper-targeted solution – To counter the “one size fits all” approach to product development, consumers search for more specialized products that cater to their specific needs.

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