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Online Retailing Report

UK Online Mobile & Tablet Retailing 2019-2024

This report offers analysis of the mobile and tablet retail channels. Insight is given into the market, where consumers shop and attitudes towards shopping on mobile and tablet devices.

Many retailers are increasingly including technologies such as visual search, voice search, artificial technologies such as artificial intelligence and augmented reality in their apps to increase the features available for shoppers. This is enabling greater convenience and potentially smoother shopping journey to lead to higher conversion rates.

  • What you will discover
  • Clothing & footwear is the dominant sector in the mobile market and will account for 19.1% of the overall clothing & footwear market by 2024.
  • Unsurprisingly Amazon dominates as the most purchased from a retailer across mobile and tablets for the vast majority of sectors due to its huge selection of products, the convenience offered by its range of delivery methods and speeds, and presence of often lower prices.
  • Most online consumers prefer to use retailers’ apps instead of the retailers’ mobile sites as retailers invest in apps to improve their customer journey and engagement.

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Understand why mobile expenditure will grow as tablet spending declines

Despite the convenience of online retail, many consumers still want to see, touch and feel a product before making a purchase, and many will visit a physical store before making a purchase online. To capitalizing on the benefits of the online channel in physical stores and to deliver a multichannel experience, retailers need to adapt physical locations so they offer a seamless experience.

Use the insight in this report to help you to optimize your performance across mobile & tablet devices, and understand which consumers you should target.

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