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From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
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Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Retail & FMCG Technology Report, Virtual & Augmented Reality Report
How can retailers and FMCG companies benefit from VR/AR?
VR/AR retail and FMCG applications are not new, with many retailers and consumer goods companies using them in recent years. They can help bridge the gap between the physical item and the context it will be used in, therefore instilling confidence in the user to buy items.
AR/VR can either construct the virtual context around the physical object (typically in the store) or construct a virtual object in a real context, typically the user’s home, viewed through a smartphone’s camera view.
Virtual & Augmented Reality in Retail and FMCG - Thematic Research
FMCG brands that fail to leverage VR/AR will most likely lose market share to responsive competitors who embrace this technology and connect with the digital consumer.