FMCG brands that fail to leverage VR/AR will most likely lose market share to responsive competitors who embrace this technology and connect with the digital consumer.
Retail & FMCG Technology ReportVirtual & Augmented Reality Report
How can retailers and FMCG companies benefit from VR/AR?
VR/AR retail and FMCG applications are not new, with many retailers and consumer goods companies using them in recent years. They can help bridge the gap between the physical item and the context it will be used in, therefore instilling confidence in the user to buy items.
AR/VR can either construct the virtual context around the physical object (typically in the store) or construct a virtual object in a real context, typically the user’s home, viewed through a smartphone’s camera view.
FMCG brands that fail to leverage VR/AR will most likely lose market share to responsive competitors who embrace this technology and connect with the digital consumer.