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Retail Banking Technology Report, Virtual & Augmented Reality Report

Virtual & Augmented Reality in Retail Banking - Thematic Research

Virtual reality and banking don’t appear to be the most natural of partners. How are firms utilising the technology to help service their customers?

Tech giants are now investing heavily in the VR/AR space, so we know it won’t be long until the technology is a big part of the retail banking industry.

Adopt the technology before your competitors run with it and leave you behind.

  • What you need to know...
  • Adopting VR/AR technology for training purposes could result in drastic improvements in internal sales by using it to run role-plays.
  • The technology can be used customer facing, to educate them about new products and services being offered.
  • Stay connected to your customer by using VR technology for branch locators and ATM finders.
  • Avatar advisors could support clients with complex banking activities.

Customers continue to benefit from the trend as banking virtual reality is quickly becoming more important around the world.

Although VR/AR is not a top priority technology for most retail banks to adopt, exploration and experimentation with the technology will most certainly drive important customer experience improvements.

Wouldn’t you rather learn by experimenting than risk being left behind by competitors adopting the technology early?

Find out more today in GlobalData’s latest report, Virtual & Augmented Reality in Retail Banking.

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