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Experience what our solutions have to offer with free access to highlights of our data, insights and analysis.
From start-ups to market leaders, access critical company intelligence on a global scale
From industry deep dives to global trends, access authoritative research from our experts
Uncover your next opportunity with trusted data & insights that cut across industries
Discover the disruptive forces shaping tomorrow's world, today
Explore our diverse collection of unique datasets and find the advantage you need
Get clarity into the latest emerging themes with our reports
Virtual & Augmented Reality Report
Potential for VR to enhance tourist experience is extraordinary.
Virtual reality in the tourism industry will only continue to grow in the future as the technology becomes more normalised and more effective at bringing the world closer together.
Significant investments have already been made in the technology by organisations like Thomas Cook, Qantas, and Visit Wales. VR is also used already in a number of major London tourist attractions.
Understand it’s applications and adopt the technology fast to stay ahead of competition.
Is VR enhancing or ruining the tourist experience?
GlobalData’s report, Virtual & Augmented Reality in Tourism suggests that virtual reality could become the next big computing platform, it is now a serious investment theme and as the technology takes off, airlines, hotels and travel agencies will benefit hugely.
Tourists often feel they are going in blind when booking trips they have no experience in. Due to AR not being completely immersive, it can aid tourists significantly with trip planning by providing a better sense of what they are about to purchase.
Most people travel to tourist attractions to witness and experience famous places with their own eyes, but as more attractions begin to offer virtual reality experiences, is VR enhancing the tourist experience or detaching us from our surroundings?