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Ingredients Insights Report

War on Sugar

Consumers are becoming increasingly attentive to the ingredients used in the food and drinks that they consume. Improved access to online information and greater health awareness is helping the consumer make better-informed decisions relating ingredients.

Food and drink manufacturers must respond to demand “healthy” food and drink through innovation and reformulation to stay relevant. On top of this, government intervention – such as sugar taxes – will drive up prices paid by consumers, reducing demand.

war on sugar
  • What you will discover
  • Over half of consumer say that a tax or price increase on unhealthy or high in sugar food and drinks would encourage them to buy less.
  • Consumers are encouraged to choose brands with natural ingredients.
  • Natural sweetness is preferable over “no added sugar” or “sugar-free” claims.
  • Removing sugar from foods and drinks produces challenges surrounding aftertaste and texture.

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57% of UK consumers say chocolate tax would make them buy fewer products

In 2018 the UK introduced a levy on sugary soft drinks, and it is thought that similar measures could be introduced for confectionery and chocolate products by 2020. This report will help food and drink manufacturers identify new and emerging ingredients to help overcome challenges with sugar reduction and removal strategies.

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